You may reserve your SUP or Kayak adventure
in the "Book Now!" section of this website
or Call us @ 941-376-3733 to Join us Today!

About Us


Established in 2009, Sarasota WhatSUP has been providing the residents and visitors of Florida's SunCoast with the finest StandUp Paddle Boarding and Kayaking adventures - bar none! Come on out and join us for some fun in the sun...

choose us?

What’SUP offers free delivery to your hotel, condominium or residence on Longboat, Lido and Siesta Key and select mainland locations. We offer daily tours and rentals at Ted Sperling Nature Park on Lido Key where you have the option to take a professionally guided  or self-guided tour.

to SUP

SUP is easy to learn and can be done on any body of water from rivers to oceans and everywhere in between. Your host is a WPA (World Paddle Association) Certified Instructor and has introduced hundreds of new paddlers to the sport. Age and gender are no obstacle; if you can stand up and hold a paddle you can be up and SUPing in minutes!


Sarasota WhatSUP sells only the finest SUPin' gear available on the market today... Cmon in, Check out the selection, and Get yours while you still can!

SUPin' Store

who we are

about-1Owner/Instructor John Kurz is a 40+ year Sarasota resident who has spent countless hours on local waters as a sailor, surfer, windsurfer and paddler. John loves to share the stoke that comes from a  day of paddling on the Gulf and Bay.


Our Tours

  • Guide-Led Paddle Board
  • Self-Led Paddle Board
  • Guide-Led Kayak
  • Self-Led Kayak